This Nine-Step Approach Takes the Guess Work Out of Marketing Planning

“…marketing. That’s just liquor and guessing.”

Dilbert, by Scott Adams

Writing a marketing plan from scratch can be an overwhelming challenge, even for experienced marketing professionals. Falling back on ambition, creativity, intelligence, personal experience, skills, and market knowledge can only get you so far.

A solid solution for removing the guess work is by developing a hand-selected planning team, led by a trained facilitator, who can add their “collective intelligence” to plan development. Then, ensuring that all team members are on the same page, are skillfully led through guided discovery, fully participate in the planning, and understand their roles within the planning process.

A marketing planning package available through Marketing Convergence Solutions offers a very clear nine step approach to strategic marketing plan development.

The package includes a guidebook that fully shows how collaborative planning by marketing and sales teams can lead to the deployment of a well-crafted strategic marketing plan encompassing objectives, strategies, and tactics that meet customer requirements, improve customer engagement, and measurably increase sales and leads.

Easy to understand and implement, the comprehensive planning package also includes online interactive facilitator training, six interactive planning template forms, a PowerPoint presentation for planning sessions, and examples of measurable marketing objectives, strategies, and tactics.

A preview of the guidebook is available here.

Want More Marketing Planning Ideas?

Go to Marketing Convergence Solutions for more practical ways to align sales and marketing to help you strategically generate more sales, leads, and customer loyalty.

A free preview of lesson five of the five lesson online interactive course in planning meeting facilitation is available here.