​We're About Helping You
Win

​New to Marketing Planning or Just Need a Different Approach?

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We help you make marketing plans that get real results. Our no-nonsense approach gives planners and team leaders everything they need to build a complete marketing plan that works.

 

When your sales and marketing teams actually talk to each other, powerful happens. That's how you create marketing plans that deliver real sales growth and hit (or beat) your revenue targets.

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At Marketing Convergence Solutions, we're all about helping businesses, whether you sell to other companies or directly to consumers, make more money by bringing together sales data and customer insights with marketing's skills in communication and lead generation.

 

We offer solutions for:

• A practical process to foster collaboration between sales and marketing

• Marketing planning training for your team facilitators and planners

• Complete marketing plan development templates and processes

• Constructing measurable marketing objectives, strategies, and tactics

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RE (Bob) Casper,

Owner,

Marketing Convergence Solutions

RE (Bob) Casper is a seasoned sales and marketing professional with more than four decades of experience guiding strategy, execution, and business development for Fortune 500 companies, entrepreneurial ventures, and nonprofit organizations. He is widely recognized as an advocate for aligning sales and marketing in the planning process, ensuring organizations bridge silos and generate measurable business results.

Thought Leadership & Author

Bob is the author of Marketing Planning Guidebook: A Practical How-To Guide on Bridging Silos to Create Rewarding Marketing Plans, which provides step-by-step frameworks for creating actionable, ROI-driven marketing strategies. Through his platform MarketingConvergenceSolutions.com, he regularly publishes blogs, templates, and planning tools designed to help businesses of all sizes and industries implement strategic marketing planning with confidence.

Agency & Consulting Leadership

Bob’s agency career began in San Antonio and Kansas City, where he rose to leadership roles directing client services, marketing programs, and new business development. 

At ProAct Marketing Group, where he was part owner and VP/Director of Account Services, he brought in national accounts such as General Motors and Toyota Motor Sales USA, developed integrated communications plans, and supervised large-scale promotional initiatives. His work consistently drove growth, including multimillion-dollar ROI campaigns, retail merchandising systems that elevated customer service rankings to J.D. Power’s #1 spot, and event marketing platforms that doubled engagement levels .

Corporate Marketing Executive

In corporate roles in Memphis and Houston, Bob led national advertising campaigns, corporate PR programs, and high-profile sponsorships. He collaborated with recognized personalities to strengthen brand visibility, and he was instrumental in building marketing continuity during organizational transitions.

Industry Impact

Over his career, Bob has partnered with clients in a wide spectrum of industries in automotive manufacturing & aftermarket, service & retail, and recreation & lifestyle. Notable examples include General Motors, Toyota Motor Sales, USA, Western Star Trucks, Navistar International, Kalmar Ottawa, Johnson & Evinrude, and CARQUEST Auto Parts.​​

Distinctive Strengths

Bob is known as a strategic thinker, communicator, and facilitator, with proven skills in:

• Integrated marketing planning and execution.

• Client relationship management and business development.

• Digital marketing, content creation, and SEO.

• Public relations, customer surveys, and incentive program design.

Education and Military Background

Bob studied business at the University of Memphis (undergraduate and graduate in marketing and management) and served in the U.S. Air Force in Public Affairs, where he honed his communication and leadership skills. 

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