​​Are traditional marketing planning courses too detached from the real world?

A Comprehensive Strategic Marketing Planning Process

Our new marketing planning course syllabus offers a new approach for students: Integrating a hands-on marketing project to develop essential skills and confidence innovative marketers need in order to lead in the business world.

With the Marketing Planning Guidebook: A Practical How-To Guide on Bridging Silos to Create Rewarding Marketing Plans, students can be taught a comprehensive process on how to create a customer-centric marketing plan that improves engagement, fosters retention, increases qualified leads, and grows sales.​

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Through a combination of individual and group-based thinking and role playing, students will also learn how to overcome common barriers between sales and marketing teams to successfully develop data-driven marketing objectives, strategies, and tactics.

 

Course Objectives:

By the end of this course, students will:

1. Gain practical knowledge and skills in the strategic marketing planning process, including how to structure, implement, and create plans with measurable results.

2. Understand the principles of Marketing Convergence and its role in aligning messaging and content across traditional and digital channels while fostering collaboration between marketing and sales teams.

3. Learn to overcome organizational sales and marketing silos to develop actionable marketing objectives, strategies, and tactics.

4. Understand the importance of balancing new customer acquisition with customer retention.

5. Learn to collaborate in group and individual settings to generate innovative marketing solutions.

6. Understand the role and importance of the facilitator in the marketing planning process.

7. Develop the ability to assess customer needs and competitive landscapes for more effective decision-making.

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Order the guidebook, only $24 each*​

*plus tax and shipping