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Sharpen Your Marketing and Strategic Planning Skills to Become a Better Facilitator These training lessons are included in your marketing convergence planning package at no additional cost. Skilled facilitators can have an oversized impact on the success of a company’s strategic marketing planning efforts. Each lesson, followed by a 10 questions quiz to test each participant's retention of the subject matter, includes: Lesson 1: The Basics of Strategic Marketing Planning Using Marketing Convergence Techniques Lesson 2: Planning Organization and Building the Marketing Convergence Strategic Planning Team Lesson 3: Team Preparations Required for Marketing Convergence Strategic Planning Lesson 4: Conducting the Strategic Planning Meeting Lesson 5: Writing the Final Marketing Plan and Executive Summary Training Preparation – Start with the Guidebook Before starting your lesson plan, read your marketing convergence strategic planning guidebook. It is essential to understand the importance of strategic planning in marketing and how the idea of marketing convergence can allow your plans to be more highly targeted and measurable.