MARKETING CONVERGENCE SOLUTIONS
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​Why Aligning Your Teams Just Makes Sense
Let's talk about marketing convergence. Simply put, it's getting everyone on the same page—bringing together your messaging across all channels while getting your sales and marketing folks actually talking to each other.
When sales and marketing teams work together instead of in separate silos, amazing things happen. Companies see real results: more sales, better leads, and customers who stick around longer.
Think about it. When your sales team shares what they're hearing from customers with marketing (and vice versa), your messaging becomes consistent everywhere. Whether someone sees your billboard, scrolls past your Instagram post, or reads your blog, they get the same experience. That's powerful.
The end result? Customers have a smoother journey with your brand. No disconnects or mixed messages.
Want to learn more about how bringing sales and marketing together could be your smartest strategic move? Check out our Audio Blog for insights on how this alignment can take your overall business performance to the next level.
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"Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates and 38% higher sales win rates.”
20 Sales and Marketing Alignment Statistics, The Pipeline, Zoominfo.com
Sales and Marketing Roles Are Changing
Back in the day, marketing and sales lived in completely different worlds. Marketing's job? Blast out those commercials, billboards, and mailers to get people talking about the brand. Then they'd basically dust off their hands and say, "Your turn, sales team!"
Sales would then have to hunt down potential customers, figure out who was actually interested, and somehow turn those cold connections into people pulling out their credit cards.
​These days, the lines between marketing and sales have blurred in the best possible way. With all the data we can collect now, marketing doesn't just create awareness and walk away. They're tracking behavior, nurturing relationships, and warming up prospects until they're practically ready to buy.
And no, this doesn't mean sales teams are becoming obsolete, but quite the opposite! When sales professionals get handed leads that are actually interested and informed, they can focus their talent on what they do best: having meaningful conversations and closing deals, instead of wasting time on people who aren't remotely interested.
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"Sales and marketing alignment starts with giving both teams common goals. While the two teams’ jobs will always be different, they need to have shared high-level goals that lead to pipeline and revenue targets."
5 Strategies for Successful Marketing and Sales Alignment - American Marketing Association
